A Case Study: Himtel
Case study of Himtel Incorporated
An E-commerce company in USA
To illustrate the coherency and consistency of our work, we would like to tell you about the work we delivered for Himtel Incorporated.
Himtel Branded components:
The Himtel brand development project covered most available
media channels, further illustrating Digital Max’s ability
to illuminate businesses through creative all-media solutions.
SYNOPSIS:
Digital Max’s challenge was to create a migration package that
would allow Himtel Incorporated to move efficiently to online
business with minimal client discomfort and maximize profits
in the online business.
The revising of the “Himtel” brand identity, helped build brand recognition and attract and retain new audiences.
We helped “Himtel” consistently express their brand across all touch points, from the product to the communication media.
The company needed a solution that would enable them to re-brand “Himtel Phone cards” as a quality and easily accessible solution for their customers.
We responded with a fresh new corporate
identity, consistently applied across all channels, allowing
Himtel to become a
brand name in Phone cards originating from USA to “South
Asia”, especially
in the niche market of “Nepal”.
Online Solution:
Our challenge was to promote the new brand message of simplicity,
clarity and order out of chaos of competitors. Associated
brand themes of 'calm' and 'confidence', presented the
concept that
the client’s customers would enjoy a quality time calling
from Himtel phone cards.
Despite already having an existing functional website, Himtel felt Digital Max were best positioned to reposition the brand online and achieve the right balance between form and function to ensure the brand was expressed accurately. This presented the challenge of building a strong team that could work effectively across two locations in opposite parts of the world and also launch the website in phases.
Website Redesign :
With the team being based across two locations and budgets tight, liaison was
done electronically. Digital Max built visually appealing web page designs
and sent guidance files with precise pixel measurements and alignment specifications
to the build team. At each stage of the development Digital Max would undergo
a period of review and direct the creativity. The site launched to great
reviews from both the client’s management team and their public.
E-commerce Design and development:
Digital Max made a user centric design that catered to the needs of Himtel’s
target customers and after extensive “user testing” launched the Online E-business
of Himtel.
We have been successful in creating a user-friendly e-commerce site that’s easy to use and secure to use.
Usability testing (User
Interface Design):
Having realized after profiling various customers of Himtel, that they were
loathe to using online resources, we set about devising the best way to satisfy
their needs and concerns. We made individual profiles of potential users of
Himtel, and then set about solving the problems that a typical customer of
Himtel might have when she or he wants to shop online.
Thus we used extensive user interface
design tests (usability testing) and came up with various navigational
approaches that could potentially ease the users into using
Himtel online phone card selling system. This enabled us to
bring about a calm and easy design to use in Himtel Incorporated.
More visitors:
Usage of the site has increased with stats for both visitor numbers and the
time spent per visit increasing substantially. We have built a system that
has brought a 115 % growth in their revenue. And we put this fact down the
added level of engagement the new layout affords the content in the Web site.
Corporate Identities:
The client needed a new simple and practical logo and fresh, clean designs for
its flagship products, Himtel Clean Phone cards. Digital Max worked closely
with the client's management team to achieve a result that met all their requirements.
The final choice was selected from a number of examples to give a clean and precise
finish on all print digital and online media.
Brand identity online
advertisement modules:
As part of the brand design consultation process Digital Max encouraged the
client to consider the benefits of a brand identity through online marketing,
enabling the in house marketing team, or other external agencies, to quickly
and cost effectively build on-brand marketing collateral. The benefits were
obvious to everyone and thus series of online advertisements were developed.
Proposals/Annual reports:
On top of helping Himtel re-brand itself, we helped “spice” up its proposals
and reports that Himtel needed to commit to its ambitious expansion plan. The
completed proposals were delivered via PDF to the client who distributed it
to all internal communications departments, across all locations. Clarity of
purpose in design was imperative in these type of works.
Promotional brochure sample spreads:
As part of the brand roll out, Himtel wanted to promote the new look brand with
updated corporate literature.
Digital Max were tasked with designing the brochure, and successfully re-engaged
content previously developed for other areas of the product,
reducing development overheads. The brochure has been so successful
it has now been duplicated by Digital Max in the 2nd edition
in a second language.
The Application architecture diagram (see top) and the Application function
diagram (see bottom) were developed to improve understanding of the products
functionality to potential users. Digital Maxs ability to strip apart the complexity
and present it in a logical and simple fashion enabled the sales team to more
easily promote the product to potential clients. The success of the tool lead
the Sales Director to describe it as: “The single best sales tool I’ve ever
had”
